The hit collection immediately sold out within several minutes during its minting event last November 2021. What is CloneX?ĬloneX is an Ethereum NFT collection of 20,000 3D metaverse-ready avatars jointly produced by RTFKT and the prominent contemporary Japanese artist, Takashi Murakami. One of the primary reasons for RTFKT’s success is its identity-focused, community-driven, and customizable virtual products, which serve as solid representations of consumers’ varying identities. Through its drops and partnerships, it has released nearly 200K NFTs in total, and more are expected to drop over time.
CLONE X MINT VIAL SKIN
There are also 20K skin vials that can be used to customize the sneakers. Its main digital collections include “ CloneX ” and “ RTFKT x Nike Genesis Cryptokicks“, each consisting of exactly 20,000 NFTs, respectively. Established in 2020, RTFKT thrust into popularity with its Clone X collection, in partnership with world-renowned artist Takashi Murakami, and Nike’s purchase of the company last year. RTFKT, pronounced as “Artifact,” is a virtual goods company that combines blockchain technology, augmented reality (AR), and game engines to create stunning digital sneakers and other metaverse assets.
Cryptokicks: Nike’s First NFT Sneakers Collection.On top of these, it has received an $8 million investment from the prime web3-focused venture capital firm, Andreessen Horowitz. It has also struck deals with global companies such as Epic Games and Atari. Next was the studio’s collaboration with the virtual couture house The Fabricant, which offered 223 premium digital items sold in less than 12 minutes. RTFKT’s significant wins include its NFT sneakers partnership with the 18-year-old artist Fewocious, which generated $3 million in revenue. From there, the studio has continuously hit successful ventures, from new offerings to fundraising and collaborations.
Shortly after its establishment, RTFKT had already made $600,000 in revenue in its first year, which is quite a feat for a small studio with a skeleton team of two full-time employees.
While this isn’t the footwear and apparel titan’s first foray into web3, it is the first time we’ve seen a brand of such iconic influence buy out an entire non-fungible token (NFT) project.īut truth be told, it was already making big waves since 2020. Nike turned a lot of heads after it decided to acquire a digital sneaker company last December 2021.
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